New York Music: Never Let Go

 

Flash Picking an Electric Guitar

Real New Yorkers” is a term I use to describe those who have New York City in their hearts.  One does not have to be born here, to be a Real New Yorker.  You just have to have that “NYC” groove in your heart.

That is, the New Yorker’s ability to stay true to oneself.  Real New Yorkers know who they are and what they want to achieve.  And they pursue their dreams and make it work, somehow, in the face of the impossible odds that life puts before each of us.

In the realm of Real New Yorkers, there are some commonalities.  One is the lifelong maker of music.  New York is a great, global gumbo of a music scene.  Here you will find men and women who love making music and refuse to let go of this passion.

One such Real New Yorker is Sal Cataldi, owner of the eponymous, award winning public relations agency.  Since 1988, he has managed to juggle client service, child rearing, writing music and gigging.  Always gigging.

Add recording to that list.  Days ago, he released “Sketches of Spam,” his 16-track, 69-minute, genre-surfing debut release from Spaghetti Eastern Music (Bad Egg Records, 30003, www.soundcloud.com/spaghetti-eastern-music).

While he and his team orchestrated PR for the recent PEN/Faulkner Award for Fiction Gala, in the midst of the Charlie Hebdo fury earlier this year, Cataldi finalized his debut album, which evokes 70’s Miles, Ennio Morricone, Fripp & Eno and includes a brilliantly re-imagined DADGAD version of The Beatles’ “Ticket To Ride.”
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This is a native New Yorker from Flushing who, like a lot of local kids here in the mid-60s, clipped Borden milk container coupons to exchange for nosebleed Mets tickets.  While some kids are bitten by the sports bug, it was always music for Cataldi.

And, while most folks leave their dreams at some point in their lives, Cataldi’s passion for music was actually woven tightly into the fabric of his work life as the years passed.

“I worked for Bigelow Pharmacy in the Village when I was in college, and delivered prescription drugs to Electric Ladyland Studios on 8th Street,” Cataldi said.  “Once in the public relations profession, I created events like the LA Rock-N- Roll Trivia Tour, the Dewar’s Bagpipe Festival, even a national air guitarist search for the best ‘Guitar Face.’  Finally, I’ve been proud to promote the annual John Lennon Tribute concert.

At work, Cataldi’s guitar is always at the ready, never far from his phone.  When inspiration strikes, music wafts through his agency’s 29th Street headquarters.

“I’m a professional person who just refused to give up on my love for the craft, for music,” he said.  “Today’s technology makes it possible, but it is important for all of us here in the New York City pressure cooker to express ourselves through our art.  Never let go.”

 

 

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About Martin Kleinman

Martin Kleinman is a New York City-based writer and blogger. His new collection of short fiction, "A Shoebox Full of Money", is available now at your favorite online bookseller, as is his first -- "Home Front". Visit http://www.martykleinman.com for details.

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